A popular product in every household is soap. More use of it means the demand will increase which has led to many soap brands coming into the market. Due to the fact that the amount of brands is increasing, the competition is also getting tougher. A brand, therefore, needs to think about unique ideas to attract more shoppers to the soap they are selling. Soap boxes can aid you in standing out in front of the competition.
Below are 7 tips to help you turn your ordinary packaging into popular soap packaging:
- Keep the target audience in mind
Customers can make or even break your brand. Some bad reviews on social media can negatively impact your company. When designing the packaging for soap, you must keep the requirements of your target audience in mind. This will help you make the box that will stand out to them.
You can look at the packaging design that some famous brands pursue. You may even ask your customers to provide suggestions on your social media platforms. It should be your aim to design custom soap packaging which will attract your ideal customers.
- Product protection matters
The ultimate aim of packaging must be to protect the soap. The packaging can help secure the item from environmental factors.
Select durable material to make the soap packaging boxes from so that the product can remain intact till it reaches the customer. Soap tends to be a delicate product which has more chances of becoming damaged due to water or even heat. This is why you must choose the right packaging material which will be strong like cardboard, corrugated cardboard, or Kraft.
- Environmental factor is important
You need to choose eco-friendly material to make the boxes from like the ones stated above. This can encourage people to select your brand over the other ones that do not care about the environment.
You can give a good impression to people when you use recyclable, reusable, renewable, and/or biodegradable packaging materials to make the soap boxes from.
- The size of the box is important
You need to get the perfect box for the soap. The width, length as well as weight of the box should be according to the product.
The inside area that the soap will remain in, matters also. It must not be too much and also not too little. The soap packaging needs to be according to the dimensions of the product so that it is perfect for it.
- Do not be afraid to be different
The product should look unique on a store shelf. Therefore you need to design unique custom soap packaging. A little creativity can help you create something outstanding.
You can for instance opt to use different colors rather than the old and simple hues that many brands are using.
- The colors you choose matter
If you are aiming to be different, the colors you select have a main role to play. Select colors that can give your brand and product some personality. You can try out some different combinations and look at what works. Color psychology will help you know what various colors stand for so that you can choose the best ones for your soap packaging boxes.
You may for instance get ideas from nature and add them into the packaging design. Customers may relate soap to the environment. The colors you choose can have a floral theme to attract the customers. This should match to the particular soap you are selling.
- Information to include on the packaging
Soap packaging should tell details about your soap that customers want to know about. You must research on what the competition does so that you can include only the important details.
For example you may tell the scent and ingredients of the soap. If there are any offers you have like “Buy One, Get One Free”, include this on the box. It can attract customers.
If you sell soap that has special features, you can include these on the box as they can attract people to want to try out the soap. Anything that you add on the box must be truthful. When you concentrate on designing soap boxes attractively and strongly, you can give people a good impression of the soap. This can make people want to think about buying your soap instead of the competitions therefore encouraging an increase in sales. It is important that the box be strong or else it will not give a good image and some shoppers may think that the soap is of a low quality. The packaging design should make people notice the soap you are selling. You can do this when you design packaging according to what will attract the consumer base for the soap.
