In today’s world, a good Google ranking is dependent on SEO strategies and a strong presence in social media networks. We will compare social networks and SEO to help you decide which one to use.
Why use SEO and social networks?
Both SEO and social networks allow you to attract new customers to your site, as well as to your networks.
You can also consider that SEO strategies allow you to be visible organically. However, if you choose a social media campaign, you’ll have to invest.
Difference between SEO and a social media strategy:
The target audience identification is not the same
You can identify your audience by implementing a strategy. This will be based on their interests and the products and services you offer.
If you are creating a plan for social media you must first study each platform to determine what kind of people connect there, and their age, to know where and how to reach them.
Different plans are in place for the creation of content
SEO position aims to place you at the top of searches in Google. To achieve this is needed to create content like articles or web pages with keywords. Social network content needs to be visual and easy to understand.
SEO requires patience to see results
Social networking allows you to see results very quickly. This will help you determine what works and what doesn’t work in a short time.
SEO strategies, however, show results slowly. You will need patience to build credibility. Google will reward your efforts by increasing your ranking in the search engine results.
What are the benefits of creating an SEO positioning plan?
It is important to note that one of the benefits of an SEO position strategy is the ability to have your business appear on the first page of search results. This will attract many users to your site.
You must remember that when people search on Google for a particular product or service, they do so because they want to buy it and are looking for the best deal.
Some other benefits are:
- You will find that potential customers are more likely to make a purchase when they come to you.
- Your brand is well-known.
- You can generate authority in front of the user.
What is the advantage of creating a social media plan?
To create a social media marketing plan, many organizations are needed. They will know what to post and when.
You will need to run a marketing campaign to get potential buyers to your website. However, you should have a timeline that is attractive and high-quality content to encourage them to trust you.
Some other benefits are:
- You can generate conversations with your audience
- Influencers can help you have a better landing.
Which should you prioritize between SEO and social networks?
Both strategies are complementary. The advice is to try to increase your visibility and gain more authority among the competition.
It is very rare for a brand to not have social networking, so if you don’t have a presence, you might not be able to generate trust.
Digital Specialist is the best choice if you want to develop a strategy that will work for both social networks. Contact Us for more information about our digital marketing services.
